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Pricing for Google Ads and Meta Ads.
What managing your advertising with KAVALAME costs, from the free first step to a mandate with a dedicated team. All prices exclude VAT. You pay the ad budget directly to Google and Meta.
Getting started
Account Health Score
Ten questions, two minutes. You see where your ad account is losing signals or budget.
Account Check
We review your ad accounts and measurement and show you what to do first. Credited towards KAVALAME Start.
Ads Programme
Six weeks in a group of 8 to 12 companies. You learn to run your own account on Meta and Google.
Ongoing management.
Which option fits depends mainly on your monthly ad spend. As your budget grows, you move to the next option and the setup fee is credited.
KAVALAME Start
For €2,500 to €15,000 in monthly ad spend.
- Built on proven templates
- One platform included, a second for €490 per month
- Setup €990 one-off
- Online dashboard and one call per quarter
Focus
For companies with one market and a clear sales goal.
- Dedicated team for Meta and Google
- Conversion and repeat purchases
- Sentinel included
- Monthly review
Full Funnel and Enterprise
For brands with several channels, countries or business units.
- All four funnel stages
- Further platforms and units as needed
- Measurement with test groups or a marketing mix model
- Reporting for the board and committees
Individual services.
For tasks that do not need an ongoing mandate.
Performance Audit
Review of ad accounts, tracking and funnel with a prioritised action plan and a closing meeting.
KAVALAME Sentinel
Governance software for companies and agencies with their own ads team: rules, monitoring and a change log.
Mandate modules
Lift studies, marketing mix model, a pilot on a new platform, training and creative production to a brief.
How we charge.
You know in advance what a month costs.
- Base fee
- Depends on markets, platforms and the units involved. It covers an agreed monthly ad budget.
- Share of ad spend
- Only in mandates and only for ad spend above that threshold. The percentage decreases as volume grows.
- Setup
- One-off for access, tracking, account structure and onboarding. When you move from KAVALAME Start to a Focus mandate, it is credited.
- Term
- Six-month minimum term, then cancellable monthly. Campaigns need this time to learn and deliver reliable figures.
- Ad budget
- Not included in the price. You pay it directly to the platforms; accounts and data belong to your company.
Frequently asked questions about pricing.
- What does a Google Ads or Meta Ads agency cost per month with KAVALAME?
- With KAVALAME Start, €990 per month for one platform and €1,480 for Google and Meta together, each plus VAT and ad budget. Mandates with a dedicated team start at €3,900 per month.
- How much ad budget do I need?
- At least €2,500 per month for KAVALAME Start. With less budget, campaigns collect too little data to learn reliably. The Ads Programme is then the more sensible route.
- Why a six-month minimum term?
- Setup, the platforms‘ learning phase and first tests take time. After three months it is usually too early to say what a campaign will deliver in the long run.
- Are there hidden costs?
- No. Add-ons such as dedicated landing pages or new creatives are agreed in advance with a price. No further costs arise without your consent.
Which starting point fits your budget?
Tell us where you stand. You will then receive a proposal with scope and price. We will get back to you within one working day.