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Meta Ads agency for Facebook and Instagram.
We manage your advertising on Facebook, Instagram, Messenger and Threads, from first contact to purchase or qualified lead. With clean measurement through the pixel and Conversions API, and clear rules for Meta’s automation.
What we take on in your Meta ad account.
Our team previously looked after advertisers at Google, Meta and Concentrix.
Account structure
Business Manager, ad account, pixel and access set up properly for your company, separate from personal profiles.
Pixel and Conversions API
Purchases and leads are reported from the browser and directly from your server, aligned with your cookie banner. Fewer signals get lost.
Advantage+ Sales and Leads
Meta’s automated campaigns with clear limits on budget, audiences and placements, rather than leaving everything to the platform.
Lead forms
Enquiries directly in Facebook and Instagram, with qualifying questions and handover to your CRM, so your sales team does not work with empty contacts.
Creatives and tests
Reels, image and carousel ads, tested against each other. The Creative & Content Lab develops new creatives from the results.
Retargeting and existing customers
Reaching visitors, cart abandoners and existing customers, with frequency caps and exclusions so nobody sees the same ad too often.
For online shops and for lead generation.
Meta works in both business models, but with different metrics. We align the campaigns with how your company makes money.
E-commerce
- Advantage+ Sales and catalogue campaigns
- Targets based on contribution margin and share of new customers
- Reconciliation with the orders in your shop
Lead generation
- Lead forms or your own landing page
- Cost per qualified lead instead of per contact
- Feedback from your CRM to Meta
Awareness
- Reels and reach campaigns
- Reach & Frequency with predictable reach
- Brand Lift measurement for larger budgets
How we get started with your account.
You decide after each step whether to continue. What you pay for the Account Check is credited if you go ahead.
- FreeIntroductory call
Goals, offer, budget and the current state of your ad account in 30 minutes.
- €690Account Check
We review campaigns, pixel, Conversions API and creatives and show you what to do first.
- Weeks 1 to 4Build
Measurement, account structure, campaigns and first creative tests.
- OngoingManagement
Optimisation, new creatives and reports. Monthly review, plus a quarterly meeting in a mandate.
What Meta Ads with KAVALAME costs.
Fixed prices to get started, a transparent model for larger budgets. You pay the ad budget directly to Meta.
KAVALAME Start
Campaigns built on proven templates for €2,500 to €15,000 in monthly ad spend.
Focus mandate
A dedicated team for Meta and Google, worthwhile from around €15,000 in monthly ad spend.
Account Check
Review of ad account and measurement with the most important actions, credited towards KAVALAME Start.
All prices exclude VAT. Mandates have a minimum term of six months. You will find all prices on the Pricing page.
Frequently asked questions about Meta advertising.
- From what ad budget is a Meta Ads agency worthwhile?
- With KAVALAME Start from around €2,500 in monthly ad spend. Below that, we recommend the Ads Programme, where you learn to run your campaigns yourself.
- Do I need the Conversions API?
- In most cases, yes. Without it, ad blockers and cookie settings hide many purchases and leads from Meta. The campaigns then optimise on an incomplete picture.
- Who creates the ad creatives?
- We develop creatives from your existing material and test them. New photos and videos are produced to a brief as an add-on.
- Do you also manage Google Ads?
- Yes. Many mandates run across Meta and Google together, with shared measurement. See Google Ads agency.
- Who owns the ad account and the data?
- You do. Business Manager, ad account, pixel and audiences are registered to your company. We work with named access.
Let us take a look at your Meta ad account.
In the introductory call we clarify where your account stands and which starting point fits. We will get back to you within one working day.