Home / KAVALAME Control
KAVALAME Control.
The KAVALAME client area. Here you see how your advertising on Google and Meta is performing, what our team proposes and where your decision is needed. Included in every mandate, in the browser on desktop and phone.
| 08:47 | Status | Today’s assessment published | New |
| 09:05 | Approval | Launch campaign “Autumn sale DACH” | Open |
| 09:05 | Approval | Daily search budget from €150 to €190 | Open |
| 10:12 | Account analysis | Meta ad account: two findings, one decision | Your choice |
| 11:30 | Sentinel | Purchase event reported again | Resolved |
| 14:02 | Log | Budget approved and applied | Done |
What you see in Control.
Control brings together what goes on between your company and our team: figures, assessments and decisions. You do not need to open Ads Manager for any of it.
Morning status
On working days by 9 a.m., a short assessment from your team: what has changed since yesterday and what is planned for today. Alongside it, the key figures for the last seven days compared with the previous week.
Figures from Google and Meta
Spend, results and revenue per campaign and day, synchronised hourly from Google Ads and your Meta ad account. For each platform you can see when the data was last updated.
Funnel
The path from first contact to revenue as one continuous journey, for seven or 30 days. You see at which stage prospects drop off and where it is worth stepping in.
Approvals
New campaigns, larger budget changes and creatives that Meta or Google generated with AI only go live once you approve them. Until you decide, the previous state applies.
Account analysis
A plain-language assessment for every ad account: key figures, findings by urgency, budget history, tracking and next steps. Where there are several sensible routes, we set out options and you choose.
Campaign assistant
New Meta campaigns step by step, from objective to ad. Every field shows whether it is required, recommended or optional and why it matters. Before launch, we check the campaign directly with Meta.
Sentinel
Rules for budgets and for the platforms‘ automation, plus round-the-clock monitoring of pixel and tracking. More on the KAVALAME Sentinel page.
Log
Every approval, decision and change with time and person. Traceable months later, for example for management, internal audit or a change in your team.
Access and roles
You decide who manages, who approves and who only reads. External reviewers receive time-limited access that ends automatically.
How a new campaign comes about.
Many fields in Ads Manager make little difference to success, while a few decide reach, cost or whether an ad is rejected. The campaign assistant only asks for what matters, and explains it.
- You or usDraft
Objective, landing page, audience, budget and ad in the assistant. Required details are marked, and every field comes with a short explanation.
- Before launchCheck with Meta
We have the campaign validated through Meta’s interface without creating it. The assistant shows any errors exactly where they arise.
- You decideApproval
You see the campaign with a preview of the ad and approve it or send it back with a comment.
- After approvalLaunch
Control creates the campaign in your ad account and starts it. Sentinel recognises it as approved and records the launch in the log.
Your data.
What happens to your accounts and data when you work with Control.
- Ownership
- Ad accounts, pixels and audiences belong to your company. Control works through the official interfaces of Google and Meta, with the permissions you grant us.
- Location
- Control’s data is stored in a data centre in Frankfurt am Main, Germany.
- Sign-in
- With email address and password, or with a sign-in link sent to you by email. Your administrators invite further people from your company themselves.
- AI
- Account analyses are written by an AI model from the figures in your ad account. They only become visible after your team at KAVALAME has reviewed them.
- Access
- Control is part of every mandate. For prospective clients, we show the client area on request in a demo with sample data.
Frequently asked questions about KAVALAME Control.
- Do I need to install anything?
- No. Control runs in the browser at kavalame.pro/control, on desktop and on your phone.
- Can my team keep working directly in the ad account?
- Yes. Your ad account remains yours. With Sentinel you decide which changes made there need an approval.
- Which platforms does the campaign assistant cover?
- Currently Meta, meaning Facebook and Instagram. Status, figures and approvals cover Google and Meta.
- What does Control cost?
- Control is included in every mandate. Sentinel is also available on its own for companies and agencies with their own ads team, currently in its pilot phase. All prices are on the Pricing page.
See Control in a demo.
We show status, approvals, account analysis and the campaign assistant using sample data and discuss what working together in your mandate would look like. We will get back to you within one working day.